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My Top 6 Web Site Marketing Strategies
By Herman Drost

If you don't create a successful strategy for marketing your web  site, you can't build a  profitable online business. It's  therefore imperative to drive thousands of visitors to your web  site, then convert them to paying customers.  How do you accomplish this?

Use several marketing strategies

Don't put all your eggs into one basket by only employing one  marketing strategy. You could see evidence of this during the  latest Google update in which many commercial web sites which  once had top rankings, dropped out of existence, thus instantly  losing sales.

By creating more than one strategy to market your web site, you  can soon see which one works the best by attracting the most  visitors.

Market with consistency

Set up a clear daily, weekly, monthly and yearly marketing plan  for your web site and stick to it. It is the lifeblood of your  business.

Test marketing

Continually test all your web site marketing strategies to see  which one works the best. Eliminate those that are not  profitable.

6 successful marketing strategies:

Search engine optimization

Here are the locations where you should include your most  important keywords or keyword phrases:

1. Meta tags (invisible)

Title tag

Description tag

Keyword tag

Alt tag

2. Page content (visible) -   Weave your best keywords throughout the content of your pages.  Focus on the first 250 words on your page and only use one to  three keyword phrases per page of content. Include keywords in  your H1 tag (main title) and H2, H3 tags (subheadings) as well as  the hyperlinks in your site or and in outgoing links.

Search engines and directories

3. Submit to major search engines - Google is currently the main  search engine to get listed in. If you get listed there, you will also  get listed in AOL, Netscape, and Yahoo and it's still free. This may  change in the near future as the competition heats up. Other  free   listings also include directories such as ODP. Do a search on   Google to seek out your niche directories ie for sunglasses, look   for sunglass directories.

Here are the other search engines to submit to: http://www.searchenginewatch.com/links/article.php/2156221

4. Pay per click (PPC) search engines - if you wish to generate  traffic to your web site immediately, set up a Google AdWords or  Overture campaign. http://payperclicksearchengines.com

Email Marketing

5. Create a newsletter - most folks don't buy from you  immediately but need to be contacted several times to put them in  the buying mood. Place a subscription box on every page of your  web site. Send out your newsletter every two weeks to keep in  touch with your subscribers. Be sure to include original content  (not rehashed content) along with new products you wish to  introduce to them.

6. Email Course or tutorial - set up an autoresponder that will  deliver quality information over a period of seven days. This  means you have multiple chances of contacting your visitor and  promote your product or service at the same time.

Herman Drost is the author of the popular ebook: http://www.isitebuild.com/web-site-promotion.htm101 Highly Effective Strategies to Promote Your Web Site

Subscribe to his "Marketing Tips" newsletter for more original articles at: http://www.isitebuild.com/articles.htm

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